Course ID: G0R6036400
Course Title: New Business Model in Culture and Creative Economy
Instructor Name: Jil Wu 吳滋懿
Credit: 2
Course Type: Elective
Session: Tue./ D7-D8
Classroom: TC513
Course Objective:
Learning objectives
This course focuses on contemporary hot trends and brands, incorporating perspectives from events to observe the latest marketing models. It aims to bring students closer to the most authentic cultural and creative industry structures in the government, academia, and market. With the rapid progress of technology and the accelerating pace of industrial updates, the course engages students in discussions on practical cases, exploring the global industry landscape with a focus on the trend of integrating internet use. This approach helps students learn to grasp the pulse of the industry.
The course places emphasis on cultivating students’ global market and industry perspectives, inspiring innovative thinking, and building students’ confidence and team dynamics. Ultimately, it aims to equip students with knowledge that can be practically applied in both life and work.
Prerequisite
The first class will be an introduction where you share your cultural background, hobbies, hometown, and aspirations.
Course Outline: https://outline.fju.edu.tw/#/outLineSearch/outlineView/706587/1028