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As resources become scarcer and environmental problems intensify, many are rethinking the ways we consume and produce. Enter the concept of the circular economy, which encourages us to reimagine the value of textiles—not just in terms of production and consumption but also through extension and regeneration. 當資源越來越稀少，環境問題不斷升級，許多人開始重新思考消費與生產的方式。於是，循環經濟這個概念走入了人們的視野，試圖改變這一現狀。它讓我們重新審視織品的價值——不僅是製造和消耗，更是延續和再生。

In textile marketing, the STP (Segmentation, Targeting, Positioning) strategy is a practical framework that helps brands precisely identify market demands, enhance competitiveness, and establish a unique brand image. 在織品行銷中，STP（Segmentation, Targeting, Positioning）策略是一個實用框架，用於幫助品牌精準定位市場需求，提升競爭力，並建立獨特的品牌形象。