Brand Marketing 品牌行銷

Course ID: D480214768

Course Title: Brand Marketing

Instructor Name: WANG,HUI-WEN/Jackie Wang 王慧雯

Credit: 3

Course Type: Elective

Session: Mon./ D2-D4

Classroom: TC205

Course Objective:

This class ,brand marketing is targeting on training our students from beginner to advanced and open their vision to reach brand manager’s position viewpoint, and learn about brand marketing We will start from 4P,and brand promotion with case study as supplements to help students to catch up brand strategies know-how and skills in the field of international brand management idea That will be able to train our students with practical application and treated as career anchor training. They will study from basic theory to brand marketing strategy as a structure to manage and learn how to build up a strong brand, catch up consumer behavior, global brand market trend and brand strategies key points to all brand-related concepts to fit in appropriate application field.

Course Outline: