Brand Strategy

This class targeting on train our students from entry level to wide their vision and set up their mind set to reach the brand manager position viewpoints, based on the perspective of brand manager and marketing expertise positioning, start from main structure to integrate brand and fashion industry from upstream to downstream to analyze, with case study as supplements to help students to catch up brand strategies know-how and skills in the field of local and global brand management to train our students with practical application and treated as career anchor training

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